Can we create habits through an
incentives and rewards program?
Can we create habits through an incentives and rewards program?
MEDIUM LARGE APP
Designed Screens
CULTURAL ENVIRONMENT
Client & Users from USA
HOW WE WORKED
On-Site in
San Francisco
AVERAGE TIME SPENT ON APP DESIGN
Worked
hours
Brushly is an Oral Care App that connects with an intelligent IOT Toothbrush
Brush, sync and keep the motivation up
Main challenge: Designing a reward-based brushing routine
Brush,
Sync,
Win!
cool prizes like giftcards, employee points & oral care products
Brush, sync and keep the motivation up
Main challenge: Designing a reward-based brushing routine
Brush,
like you usually do for 2 minutes, twice a day
Sync,
your phone with the app
once a week
Win!
cool prizes like giftcards, employee points & oral care products
Designing an incentives and rewards program
Studying user engagement and analyzing the right moments for bringing in motivation or gratification
Designing an incentives and rewards program
Studying user engagement and analyzing the right moments for bringing in motivation or gratification
Focus on just
one goal at a time
Instead of a complicated point exchange experience, we allow users to select their one goal upfront.
This helps to really appreciate how much closer they get with every sync!
Focus on just
one goal at a time
Instead of a complicated point exchange experience, we allow users to select their one goal upfront.
This helps to really appreciate how much closer they get with every sync!
Two main concepts:
Rewards and Health
To build the architecture, we studied the users and created a Persona: Bruce, the Rewards Guy.
The conclusion was to structure the core and navigation in these two main tabs.
Two main concepts:
Rewards and Health
To build the architecture, we studied the users and created a Persona: Bruce, the Rewards Guy.
The conclusion was to structure the core and navigation in these two main tabs.
Explaining how it works with a nice simple Onboarding Experience.
Seriously, made for dummies.
A beautiful Syncing Experience & a rewarding feedback.
Am I doing okay?
Colors
Colors
Visuals
Visuals
Tipography
It’s like bubbly and airy, fresh and cool – like when you just brushed and are ready to roll.
It’s like bubbly and airy, fresh and cool – like when you just brushed and are ready to roll.
Icon Set Design
Icon Set Design
Logo, Journey &
Packaging Design
