A BIT ABOUT MYSELF

I’m Martina — a Graphic Designer deeply rooted in communication.
I find joy in exploring the intricacies of environments, humans, and systems. My love for product and visual design has been enriched by 8+ years of hands-on experience in UX/UI and product design.

In my freelance days, I teamed up with top-notch designers, researchers, developers, and engineers, tailoring dream squads for every project.

Currently I work at XXXLutz, the second biggest furniture retailer in Europe.

A BIT ABOUT MYSELF

I’m Martina — a Graphic Designer deeply rooted in communication.
I find joy in exploring the intricacies of environments, humans, and systems. My love for product and visual design has been enriched by 8+ years of hands-on experience in UX/UI and product design.

In my freelance days, I teamed up with top-notch designers, researchers, developers, and engineers, tailoring dream squads for every project.

Currently I work at XXXLutz, the second biggest furniture retailer in Europe.

What I do exactly

Study
the needs

Find a
structure

Represent
visually

Create
a Brand

Strategical Research
& Case Study

Studying and analyzing the human behaviour related to a system or platform

Information
Architecture

Creating a user centered structure

UI - Visual Design
of Digital Products

Adding tone and style by completing the message

Brand
Design

Developing a complete brand’s Identity

Design Thinking

Leading group excercises to study and solve complex problems

UX Design

Prototyping the User Experience with a focus in navigation

Interaction Design

Creating Wow Moments through lovely interactions

And how

Methodologies and beliefs

REMOTE IS POSSIBLE

But in-person contact is neccesary

FOCUS ON TEAM COMMUNICATION

United teams that include the clients.

A LOT OF PLANNING

Timelines and organizing the work are essential. Design Sprints can be a good approach.

VISIT THE FIELD

Listen and talk to people. Out of the computer.

SOLID PROCESSES

Design Thinking excercises, Journey maps, Value propositions, Personas, Ecosystem map, Brainstormings

Facts about me

I’m based in Barcelona

I’m fluent in Spanish, English & German

I believe in the power of words

I mega love broccoli

Facts about me

A space for random messages

Or contact me at

hello@martina.com.ar

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