I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, as well as studying environments, humans, and systems.
I used to work as a freelancer, together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.
Currently I work at XXXLutz, the second biggest furniture retailer in Europe.
I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, mobile & web projects as well as studying environments, humans, and systems.
I work together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.
What I do exactly
Study
the needs
Find a
structure
Represent
visually
Create
a Brand
Strategical Research
& Case Study
Studying and analyzing the human behaviour related to a system or platform
Information
Architecture
Creating a user centered structure
UI - Visual Design
of
Digital Products
Adding tone and style by completing the message
Brand
Design
Developing a complete brand’s Identity
Design Thinking
Leading group excercises to study and solve complex problems
UX Design
Prototyping the User Experience with a focus in navigation
Interaction Design
Creating Wow Moments through lovely interactions
And how
Methodologies and beliefs
REMOTE IS POSSIBLE
But in-person contact is neccesary
FOCUS ON TEAM COMMUNICATION
United teams that include the clients.
A LOT OF PLANNING
Timelines and organizing the work are essential. Design Sprints can be a good approach.
VISIT THE FIELD
Listen and talk to people. Out of the computer.
SOLID PROCESSES
Design Thinking excercises, Journey maps, Value propositions, Personas, Ecosystem map, Brainstormings
Facts about me
I am a nomad
I’m fluent in Spanish, English & German
I believe in the power of words
I freaking love broccoli
Facts about me
A space for random messages
Or contact me at
hello@martina.com.ar
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