I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, as well as studying environments, humans, and systems.
I used to work as a freelancer, together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.
Currently I work at XXXLutz, the second biggest furniture retailer in Europe.
I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, mobile & web projects as well as studying environments, humans, and systems.
I work together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.
What I do exactly
Study
the needs
Find a
structure
Represent
visually
Create
a Brand
Strategical Research
& Case Study
Studying and analyzing the human behaviour related to a system or platform
Information
Architecture
Creating a user centered structure
UI - Visual Design
of
Digital Products
Adding tone and style by completing the message
Brand
Design
Developing a complete brand’s Identity
Design Thinking
Leading group excercises to study and solve complex problems
UX Design
Prototyping the User Experience with a focus in navigation
Interaction Design
Creating Wow Moments through lovely interactions
And how
Methodologies and beliefs
REMOTE IS POSSIBLE
But in-person contact is neccesary
FOCUS ON TEAM COMMUNICATION
United teams that include the clients.
A LOT OF PLANNING
Timelines and organizing the work are essential. Design Sprints can be a good approach.
VISIT THE FIELD
Listen and talk to people. Out of the computer.
SOLID PROCESSES
Design Thinking excercises, Journey maps, Value propositions, Personas, Ecosystem map, Brainstormings
Facts about me
I’m based in Barcelona
I’m fluent in Spanish, English & German
I believe in the power of words
I mega love broccoli
Facts about me
A space for random messages
Or contact me at
hello@martina.com.ar
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