I’m Martina — a Graphic Designer deeply rooted in communication.
I find joy in exploring the intricacies of environments, humans, and systems. My love for product and visual design has been enriched by 8+ years of hands-on experience in UX/UI and product design.
In my freelance days, I teamed up with top-notch designers, researchers, developers, and engineers, tailoring dream squads for every project.
Currently I work at XXXLutz, the second biggest furniture retailer in Europe.
I’m Martina — a Graphic Designer deeply rooted in communication.
I find joy in exploring the intricacies of environments, humans, and systems. My love for product and visual design has been enriched by 8+ years of hands-on experience in UX/UI and product design.
In my freelance days, I teamed up with top-notch designers, researchers, developers, and engineers, tailoring dream squads for every project.
Currently I work at XXXLutz, the second biggest furniture retailer in Europe.
What I do exactly
Study
the needs
Find a
structure
Represent
visually
Create
a Brand
Strategical Research
& Case Study
Studying and analyzing the human behaviour related to a system or platform
Information
Architecture
Creating a user centered structure
UI - Visual Design
of
Digital Products
Adding tone and style by completing the message
Brand
Design
Developing a complete brand’s Identity
Design Thinking
Leading group excercises to study and solve complex problems
UX Design
Prototyping the User Experience with a focus in navigation
Interaction Design
Creating Wow Moments through lovely interactions
And how
Methodologies and beliefs
REMOTE IS POSSIBLE
But in-person contact is neccesary
FOCUS ON TEAM COMMUNICATION
United teams that include the clients.
A LOT OF PLANNING
Timelines and organizing the work are essential. Design Sprints can be a good approach.
VISIT THE FIELD
Listen and talk to people. Out of the computer.
SOLID PROCESSES
Design Thinking excercises, Journey maps, Value propositions, Personas, Ecosystem map, Brainstormings
Facts about me
I’m based in Barcelona
I’m fluent in Spanish, English & German
I believe in the power of words
I mega love broccoli
Facts about me
Contact me at
hello@martina.com.ar
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