A BIT ABOUT MYSELF

I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, as well as studying environments, humans, and systems.

I used to work as a freelancer, together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.

Currently I work at XXXLutz, the second biggest furniture retailer in Europe.

A BIT ABOUT MYSELF

I’m Martina — Graphic Designer with a background in communication. I love everything that has to do with product & visual design, mobile & web projects as well as studying environments, humans, and systems.

I work together with my favorite designers, communicators, developers and engineers creating the most talented team for each project.

What I do exactly

Study
the needs

Find a
structure

Represent
visually

Create
a Brand

Strategical Research
& Case Study

Studying and analyzing the human behaviour related to a system or platform

Information
Architecture

Creating a user centered structure

UI - Visual Design
of Digital Products

Adding tone and style by completing the message

Brand
Design

Developing a complete brand’s Identity

Design Thinking

Leading group excercises to study and solve complex problems

UX Design

Prototyping the User Experience with a focus in navigation

Interaction Design

Creating Wow Moments through lovely interactions

And how

Methodologies and beliefs

REMOTE IS POSSIBLE

But in-person contact is neccesary

FOCUS ON TEAM COMMUNICATION

United teams that include the clients.

A LOT OF PLANNING

Timelines and organizing the work are essential. Design Sprints can be a good approach.

VISIT THE FIELD

Listen and talk to people. Out of the computer.

SOLID PROCESSES

Design Thinking excercises, Journey maps, Value propositions, Personas, Ecosystem map, Brainstormings

Facts about me

I am a nomad

I’m fluent in Spanish, English & German

I believe in the power of words

I freaking love broccoli

Facts about me

A space for random messages

Or contact me at

hello@martina.com.ar

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