Martina
Hirschler

People-First Systems Designer

I work at the intersection of complex systems and human experiences. Learning about people guides how I integrate technology. I design experiences, rethink services, and facilitate team decisions.

Lutz project
Redesigning navigation and handover for better shopping
5 mins read
Product Design Strategy
Reserve commitment-free — 15% more reservations
One word, 15% more sales
2 mins read
Strategy
Equipo revisando el customer journey y las personas en la pared del workshop
AI alone wasn’t going to fix this
3 mins read
Service Design Strategy
XXXLutz store
The problem wasn't delivery
3 mins read
Service Design Strategy Stakeholder Management
Ellie Care project
Supporting older adults' autonomy shift with IoT
4 mins read
Research Strategy Service Design UX
D'Onofrio project
Empowering ice cream vendors through effortless tech
3 mins read
Service Design Strategy Research
Coala Pay — crypto platform for humanitarian aid
Crypto with social impact
3 mins read
Service Design Product Design Strategy
Pepupo project
Breaking gender stereotypes through play
4 mins read
Visuals UX Research
Wolox P&G Cablevision Nestlé XXXLutz